https://lewisbolton.com Lewis Bolton Thu, 08 Oct 2026 11:52:31 +0000 https://lewisbolton.com en https://lewisbolton.com/Front-page Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Front-page LONDON BASED DIRECTOR, SPECIALISING IN FASHION, LIFESTYLE AND TECH.↓ Lewis Bolton is a Director and Creative Director, developing ideas and directing campaigns from concept through to execution. His work spans film, photography and social, combining strong creative thinking with a design-led approach. With over a decade of experience across fashion, advertising and design, Lewis began his career in motion design and art direction, creating award-winning campaigns and work for BAFTA-nominated television, before joining Publicis London to work across campaigns for global brands. He went on to lead the in-house creative team at a leading British fashion brand, shaping its visual identity across campaign films, photography, social and out-of-home advertising. Today, Lewis works with brands and creative teams to develop distinctive ideas and bring them to life through thoughtful creative direction, considered design and compelling visual storytelling. RALPH LAUREN TED BAKER MADEWELL BURBERRY PAUL SMITH THREE MOBILE NESCAFE GARNIERHEINEKEN RENAULT BAFTA NEW TALENT : Winner // Best Animation 2015 BAFTA SCOTLAND: Nominee // Best Animation 2016 + 2017 ROYAL TELEVISION SOCIETY STUDENT AWARDS: Winner // Best Animation EDINBURGH INTERNATIONAL FILM FESTIVAL: Official Selection // McLaren Best British Animation GLASGOW FILM FESTIVAL // Official Selection DRAPERS: Official Selection // Best Marketing Campaign <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/572f740a85dfd0d0eb9cc34cf4495df96acaa89a56c66affe34505baa3666e06/HOMEPAGEGIF2-ezgif.com-optimize.gif" data-mid="213570003" border="0" src="https://freight.cargo.site/w/1000/i/572f740a85dfd0d0eb9cc34cf4495df96acaa89a56c66affe34505baa3666e06/HOMEPAGEGIF2-ezgif.com-optimize.gif" /> https://lewisbolton.com/Mobile-header Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Mobile-header https://lewisbolton.com/Mobile-nav Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Mobile-nav Lorem IpsumPraese Vita Nulla Vehicu AlusUkamCorsDictum MagnamaxCursus ExSuspendisse EstFacili SapEt Magnis DiscPhasellusNewsletter Email Instagram Twitter ©02024 https://lewisbolton.com/Yoto Thu, 08 Oct 2026 11:52:31 +0000 Lewis Bolton https://lewisbolton.com/Yoto CONCEPT / CREATIVE DIRECTION / DIRECTOR ↓ Yoto had a challenge, they wanted to make their creative feel more… Yoto! I started by working closely with the Yoto Creative Studio on their new “Playfully Premium Playbook”. Through workshops, conversations and lots of creative back and forth, we landed on a direction built around authenticity. Less polished perfection, more real family life. Lived-in spaces, personality, mess, warmth and what we came to call “curated chaos”. A world that felt playful, believable and really really Yoto. Then we put it into practice! Across four days, we set out to create a huge library of photography, hero film, social video content for the launch of the brand new Yoto Player and Yoto Mini. DOP: Sam Riva &amp; Calum Currie. &nbsp;PHOTOGRAPHY: Miriam Lindthaler <img width="3840" height="2902" width_o="3840" height_o="2902" data-src="https://freight.cargo.site/t/original/i/d0977a8f3828da6e6b9288d21828b0962690b0394dc44ee93b2caae97d5099f9/S026B_player_-_mini_alpha.png" data-mid="253486247" border="0" src="https://freight.cargo.site/w/1000/i/d0977a8f3828da6e6b9288d21828b0962690b0394dc44ee93b2caae97d5099f9/S026B_player_-_mini_alpha.png" /> LIFESTYLE VIDEOS: <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5158223585d46916adce9f2ecf80a64d93e5248f091a53265db8140694802cb6/TEXT.png" data-mid="253489230" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/5158223585d46916adce9f2ecf80a64d93e5248f091a53265db8140694802cb6/TEXT.png" /> LIFESTYLE STILLS: <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/2eb30417d8dc43b0025fca2761a3363a0fa367a08c9697944322cc2661faecdd/LS0826_009_mini---Yoto-Radio.jpg" data-mid="253485548" border="0" src="https://freight.cargo.site/w/1000/i/2eb30417d8dc43b0025fca2761a3363a0fa367a08c9697944322cc2661faecdd/LS0826_009_mini---Yoto-Radio.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/8af40006c0d09cfd33cf7c9e83b306ba2e8e104b20816015b1b4731e7e85dadb/LS0826_038_mini_aj_green---Blagues-a-gogo.jpg" data-mid="253485538" border="0" src="https://freight.cargo.site/w/1000/i/8af40006c0d09cfd33cf7c9e83b306ba2e8e104b20816015b1b4731e7e85dadb/LS0826_038_mini_aj_green---Blagues-a-gogo.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/fb8b67c378a5a7b43ec388ffa25d8b67ec6acfc22e1844d08df6d398bcf1c61c/LS0826_016_player_aj_blue_MYO.jpg" data-mid="253485549" border="0" src="https://freight.cargo.site/w/1000/i/fb8b67c378a5a7b43ec388ffa25d8b67ec6acfc22e1844d08df6d398bcf1c61c/LS0826_016_player_aj_blue_MYO.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/98bc224cbf495db0e7642592642703601930d0d61bd052557c2f091d205925ca/LS0826_020_player_gifting.jpg" data-mid="253485550" border="0" src="https://freight.cargo.site/w/1000/i/98bc224cbf495db0e7642592642703601930d0d61bd052557c2f091d205925ca/LS0826_020_player_gifting.jpg" /> <img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/3a0e5a5be6e005d9fa2fa986a2038f0ff87c2d8ba9aec2b9de132e1701388ef3/LS0826_039_mini_aj_green_pink_MYO.jpg" data-mid="253485564" border="0" src="https://freight.cargo.site/w/1000/i/3a0e5a5be6e005d9fa2fa986a2038f0ff87c2d8ba9aec2b9de132e1701388ef3/LS0826_039_mini_aj_green_pink_MYO.jpg" /> https://lewisbolton.com/It-s-Always-Burberry-Weather Thu, 13 Nov 2025 14:35:55 +0000 Lewis Bolton https://lewisbolton.com/It-s-Always-Burberry-Weather CREATIVE DIRECTION, MOTION DESIGN ↓ Directing a series of “weather reports” for the socials of “It’s Always Burberry Weather”. Inspired by a 2005 clip of Paris Hilton ad-libbing a weather report, the concept was to take talent into a news studio and they would react to pre-animated weather maps. Gathering over 2.6m views on IG and 15.5m views on TikTok. Their lack of prior knowledge and general confusion made for a fun shoot and some viral moments.&nbsp; TALENT: Lucky Blue Smith, Amelia Gray, Tyson Beckford, Liu Wen, Mona Tougaard INSTAGRAM: 2.7M TIKTOK: 16.5M DOP: Luke Dryden &nbsp; PRODUCER: Sophie Charrington, Mia Henderson https://lewisbolton.com/Twas-The-Knight-Before-Burberry Tue, 20 Jan 2026 13:37:31 +0000 Lewis Bolton https://lewisbolton.com/Twas-The-Knight-Before-Burberry CREATIVE DIRECTION, SHOOTING + EDITING ↓ As part of Burberry’s “Twas’ The Knight Before” campaign, we directed and edited a series of social scenes to plug into the campaign idea of “Burberry’s festive house party, where host Jennifer Saunders welcomes guests Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min to celebrate the season” TALENT: Jennifer Saunders, Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min. INSTAGRAM: 2.7M TIKTOK: 55.1M DOP: Sam Rive&nbsp; &nbsp;PRODUCER: Sophie Charrington&nbsp; Main Campaign Director: John Madden. Art Direction: David Lane Assosiates &nbsp; https://lewisbolton.com/Artist-in-Residence-Ralph-Lauren-Homes Tue, 07 Oct 2025 14:45:26 +0000 Lewis Bolton https://lewisbolton.com/Artist-in-Residence-Ralph-Lauren-Homes CREATIVE DIRECTION / CONCEPT&nbsp; ↓ Tasked with concepting and directing the launch campaign for Ralph Lauren Home’s “Canyon Road” collection. On a three day shoot at Georgia O’Keefe’s Ghost Ranch, we meet Naiomi and Tyler Glasses - Ralph Lauren’s artist’s in residence and co-designers of the latest home collection. We hear about the origins of thair weaving journey and how the New Mexico landscapes are a constant source of inspiration for their work. DIRECTOR: Lewis Bolton&nbsp; &nbsp; &nbsp;DOP: Connor Macleod&nbsp; &nbsp; &nbsp;PRODUCER: Sophie Charrington&nbsp; HERO EDIT: https://lewisbolton.com/JUNIOR Mon, 04 Aug 2025 16:39:46 +0000 Lewis Bolton https://lewisbolton.com/JUNIOR <img width="300" height="448" width_o="300" height_o="448" data-src="https://freight.cargo.site/t/original/i/59982e552e9c08857ff4f605d08177ffad722b6f275463bc77c200d4bd120997/Asset-35.png" data-mid="239103661" border="0" data-scale="18" src="https://freight.cargo.site/w/300/i/59982e552e9c08857ff4f605d08177ffad722b6f275463bc77c200d4bd120997/Asset-35.png" /> IDENTITY / BRANDING / DESIGN ↓ In 2025, JUNIOR.STUDIO launched - a 360 creative services agency aimed at tackling the challenges of working with kids brands. JUNIOR needed a bold, eye catching identity that could roll out across website, socials, external and internal comms and beyond. Working alongside TWOMUCH,STUDIO we created a brand identity that felt fresh, unique, playful and ownable. DESIGN: Lewis Bolton&nbsp; &nbsp; &nbsp;WEB DEV: Two Much Studio LOGO: <img width="998" height="382" width_o="998" height_o="382" data-src="https://freight.cargo.site/t/original/i/73220522ad6abdaea131b4b43c6be3c21220ac81cf9d7177d3a1d3b17752d721/KK-JUNIOR-LOGO-FOOTER---YELLOW.gif" data-mid="239102138" border="0" data-scale="62" src="https://freight.cargo.site/w/998/i/73220522ad6abdaea131b4b43c6be3c21220ac81cf9d7177d3a1d3b17752d721/KK-JUNIOR-LOGO-FOOTER---YELLOW.gif" /> LANDING PAGE Playful reactive landing page. Letters, colours, doodles all editable. Ability to creative your own “artwork” <img width="1670" height="920" width_o="1670" height_o="920" data-src="https://freight.cargo.site/t/original/i/cf9ba6afb6d1e7ddcd8394e02e7a227b3525ff21a38f645d0bb22cbb681a27d5/Oct-07-2025-12-18-21.gif" data-mid="239101895" border="0" src="https://freight.cargo.site/w/1000/i/cf9ba6afb6d1e7ddcd8394e02e7a227b3525ff21a38f645d0bb22cbb681a27d5/Oct-07-2025-12-18-21.gif" /> WORK PAGEFilter capabilities on the work page. <img width="1480" height="882" width_o="1480" height_o="882" data-src="https://freight.cargo.site/t/original/i/ed946be9f3c0c619296f84ba034a7df60efc2e441cfdce042878bfb774a4204a/Oct-07-2025-12-30-30.gif" data-mid="239102098" border="0" src="https://freight.cargo.site/w/1000/i/ed946be9f3c0c619296f84ba034a7df60efc2e441cfdce042878bfb774a4204a/Oct-07-2025-12-30-30.gif" /> https://lewisbolton.com/World-of-Ralph-Lauren-SS25 Fri, 27 Jan 2023 17:05:44 +0000 Lewis Bolton https://lewisbolton.com/World-of-Ralph-Lauren-SS25 CREATIVE DIRECTION / SOCIAL ↓ Concepting and executing all social video content for Ralph Lauren’s ‘World of Ralph Lauren’ campaign. Set in the Hamptons, shooting in Malibu, we created a sun drenched set of social first video content, utlising thumb stopping creative techniques still with the high polish and luxury that Ralph Lauren’s content exudes. DOP: Sam Riva / Connor Macleod PHOTOGRAPHY: Ben Weller “ORBIT / WHIP” Speed ramping in and out of shots, constantly orbiting the subject. “FOLLOW THE ACTION”Match-cutting and combining clips for seamlessly looping creative. Spring Summer Hamptons Runway Show - “GRWM with Antoni Parovski”&nbsp; https://lewisbolton.com/Ralph-Lauren-Wimbledon-25 Mon, 04 Aug 2025 15:20:18 +0000 Lewis Bolton https://lewisbolton.com/Ralph-Lauren-Wimbledon-25 CREATIVE DIRECTION / SOCIAL ↓ Concepting and directing content for Ralph Lauren’s Wimbledon 2025, shooting campqign and social content for UK and China markets.INSTAGRAM: 9.2MTIKTOK: 2.1M DOP: Sam Riva / Matt Gentleman PHOTOGRAPHY: Edd Horder “IN PERSUIT OF GREATNESS” - Ralph Lauren China Talent: Zeng Zhie&nbsp; “IN PERSUIT OF GREATNESS” - Ralph Lauren ChinaTalent: XU XING “TAILORING THE GAME WITH”Talent: JAY of Enhypen / Krystal Jung