https://lewisbolton.com Lewis Bolton Tue, 20 Jan 2026 13:37:31 +0000 https://lewisbolton.com en https://lewisbolton.com/Front-page Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Front-page LONDON BASED CREATIVE DIRECTOR, ART DIRECTOR &amp; DESIGNER.↓ Lewis is a Creative Director specialising in creative concepting, directing, and shooting campaign and social content, with over a decade of experience across fashion, advertising, and design. He began his career working across motion design, graphic design, and art direction on award-winning campaigns and BAFTA-nominated television series, before moving to London to join Publicis London, creating motion-led work across a range of high-profile campaigns. Previously, Lewis was client-side at Ted Baker, where he led the in-house creative team across campaign films, stills, social content, and DOOH, shaping the visual identity of one of Britain’s most recognisable lifestyle brands. Now agency-side, he directs bold, design-led campaigns, taking ideas from concept through to execution across all platforms. RALPH LAUREN TED BAKER MADEWELL BURBERRY PAUL SMITH THREE MOBILE NESCAFE GARNIERHEINEKEN RENAULT BAFTA NEW TALENT : Winner // Best Animation 2015 BAFTA SCOTLAND: Nominee // Best Animation 2016 + 2017 ROYAL TELEVISION SOCIETY STUDENT AWARDS: Winner // Best Animation EDINBURGH INTERNATIONAL FILM FESTIVAL: Official Selection // McLaren Best British Animation GLASGOW FILM FESTIVAL // Official Selection DRAPERS: Official Selection // Best Marketing Campaign <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/572f740a85dfd0d0eb9cc34cf4495df96acaa89a56c66affe34505baa3666e06/HOMEPAGEGIF2-ezgif.com-optimize.gif" data-mid="213570003" border="0" src="https://freight.cargo.site/w/1000/i/572f740a85dfd0d0eb9cc34cf4495df96acaa89a56c66affe34505baa3666e06/HOMEPAGEGIF2-ezgif.com-optimize.gif" /> https://lewisbolton.com/Mobile-header Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Mobile-header https://lewisbolton.com/Mobile-nav Fri, 27 Jan 2023 17:05:43 +0000 Lewis Bolton https://lewisbolton.com/Mobile-nav Lorem IpsumPraese Vita Nulla Vehicu AlusUkamCorsDictum MagnamaxCursus ExSuspendisse EstFacili SapEt Magnis DiscPhasellusNewsletter Email Instagram Twitter ©02024 https://lewisbolton.com/World-of-Ralph-Lauren-SS25 Fri, 27 Jan 2023 17:05:44 +0000 Lewis Bolton https://lewisbolton.com/World-of-Ralph-Lauren-SS25 CREATIVE DIRECTION / SOCIAL ↓ Concepting and executing all social video content for Ralph Lauren’s ‘World of Ralph Lauren’ campaign. Set in the Hamptons, shooting in Malibu, we created a sun drenched set of social first video content, utlising thumb stopping creative techniques still with the high polish and luxury that Ralph Lauren’s content exudes. DOP: Sam Riva / Connor Macleod PHOTOGRAPHY: Ben Weller “ORBIT / WHIP” Speed ramping in and out of shots, constantly orbiting the subject. “FOLLOW THE ACTION”Match-cutting and combining clips for seamlessly looping creative. Spring Summer Hamptons Runway Show - “GRWM with Antoni Parovski”&nbsp; https://lewisbolton.com/Ralph-Lauren-Wimbledon-25 Mon, 04 Aug 2025 15:20:18 +0000 Lewis Bolton https://lewisbolton.com/Ralph-Lauren-Wimbledon-25 CREATIVE DIRECTION / SOCIAL ↓ Concepting and directing content for Ralph Lauren’s Wimbledon 2025, shooting campqign and social content for UK and China markets.INSTAGRAM: 9.2MTIKTOK: 2.1M DOP: Sam Riva / Matt Gentleman PHOTOGRAPHY: Edd Horder “IN PERSUIT OF GREATNESS” - Ralph Lauren China Talent: Zeng Zhie&nbsp; “IN PERSUIT OF GREATNESS” - Ralph Lauren ChinaTalent: XU XING “TAILORING THE GAME WITH”Talent: JAY of Enhypen / Krystal Jung https://lewisbolton.com/Madewell-X-Alexa-Chung Wed, 30 Jul 2025 15:35:34 +0000 Lewis Bolton https://lewisbolton.com/Madewell-X-Alexa-Chung CREATIVE DIRECTION ↓ Concepting and directing a campaign video for the Madewell X Alexa Chung collaboration collection. DOP: Connor Macleod&nbsp; &nbsp;Motion Design: Neal Coghlan + Esther Zanon https://lewisbolton.com/Three-Supper-Club Wed, 06 Aug 2025 11:39:09 +0000 Lewis Bolton https://lewisbolton.com/Three-Supper-Club CREATIVE DIRECTION ↓ Concepting and directing a social campaign video for THREE MOBILE X SAMSUNG X CANDID CLUB for the launch of the Samsung Galaxy S25 Edge. Following Jack and Kitt of London’s supper club Candid Club, as they hosted an evening with the help of the handset’s AI fuctionality. DOP: Matt Gentleman&nbsp; &nbsp;PHOTOGRAPHY: Cleo Leather.&nbsp; &nbsp;PRODUCER: Sophie Charrington https://lewisbolton.com/It-s-Always-Burberry-Weather Thu, 13 Nov 2025 14:35:55 +0000 Lewis Bolton https://lewisbolton.com/It-s-Always-Burberry-Weather CREATIVE DIRECTION, MOTION DESIGN ↓ Directing a series of “weather reports” for the socials of “It’s Always Burberry Weather”. Inspired by a 2005 clip of Paris Hilton ad-libbing a weather report, the concept was to take talent into a news studio and they would react to pre-animated weather maps. Gathering over 2.6m views on IG and 15.5m views on TikTok. Their lack of prior knowledge and general confusion made for a fun shoot and some viral moments.&nbsp; TALENT: Lucky Blue Smith, Amelia Gray, Tyson Beckford, Liu Wen, Mona Tougaard INSTAGRAM: 2.7M TIKTOK: 16.5M DOP: Luke Dryden &nbsp; PRODUCER: Sophie Charrington, Mia Henderson https://lewisbolton.com/Twas-The-Knight-Before-Burberry Tue, 20 Jan 2026 13:37:31 +0000 Lewis Bolton https://lewisbolton.com/Twas-The-Knight-Before-Burberry CREATIVE DIRECTION, SHOOTING + EDITING ↓ As part of Burberry’s “Twas’ The Knight Before” campaign, we directed and edited a series of social scenes to plug into the campaign idea of “Burberry’s festive house party, where host Jennifer Saunders welcomes guests Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min to celebrate the season” TALENT: Jennifer Saunders, Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min. INSTAGRAM: 2.7M TIKTOK: 55.1M DOP: Sam Rive&nbsp; &nbsp;PRODUCER: Sophie Charrington&nbsp; Main Campaign Director: John Madden. Art Direction: David Lane Assosiates &nbsp; https://lewisbolton.com/High-Spirits Mon, 28 Jul 2025 15:19:57 +0000 Lewis Bolton https://lewisbolton.com/High-Spirits CONCEPT / CREATIVE DIRECTION / EDITING ↓ A dynamic fusion of the photography and video techniques. Movement of the models and props create a shoot that exudes joy, energy, and celebration. Creating a series of images and videos that show off the collection in a unique dynamic way that capture the essence of the pure, unfiltered joy of the events they’re intended to be worn at. Using the Ember Freefly S5K at 600FPS to freeze moments of movement, ensuring that everything is captured with clarity and precision giving the shoot a playful, surreal energy whilst showing off the collections quality. DOP: Connor MacLeod PHOTOGRAPHY: Adam Titchener&nbsp; LANDING PAGE <img width="2500" height="1359" width_o="2500" height_o="1359" data-src="https://freight.cargo.site/t/original/i/1808ce2add134b9368eccd9b164e6dfec7925db699c04656d3490959c0c7795a/High-Spirits-HP.png" data-mid="236340133" border="0" src="https://freight.cargo.site/w/1000/i/1808ce2add134b9368eccd9b164e6dfec7925db699c04656d3490959c0c7795a/High-Spirits-HP.png" /> GRAPHIC OVERLAYS / BRANDING <img width="5164" height="3731" width_o="5164" height_o="3731" data-src="https://freight.cargo.site/t/original/i/7995e88cf24ed7e0cd95aa39cab87af475b2e039e3689a37e70ef4902d654b00/JUAsset-14x.png" data-mid="236340130" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/7995e88cf24ed7e0cd95aa39cab87af475b2e039e3689a37e70ef4902d654b00/JUAsset-14x.png" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5b62d42259b864672e95a28f7db5653c085b762256bb68cf5084bbed4ffba3ef/Shot_01_139.jpg" data-mid="236340137" border="0" src="https://freight.cargo.site/w/1000/i/5b62d42259b864672e95a28f7db5653c085b762256bb68cf5084bbed4ffba3ef/Shot_01_139.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c0275470824219898a9e49a5c0a8701cb68d47817512fcaeec0e1e2fec491514/Shot_02_001.jpg" data-mid="236340138" border="0" src="https://freight.cargo.site/w/1000/i/c0275470824219898a9e49a5c0a8701cb68d47817512fcaeec0e1e2fec491514/Shot_02_001.jpg" /> STILL LIFE: <img width="3835" height="3834" width_o="3835" height_o="3834" data-src="https://freight.cargo.site/t/original/i/f07a52df2d407f985c739684daae84fb71fb042b27b09b515fd8d52c11c3a171/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_04_OPTION2_comp-1.jpg" data-mid="236340134" border="0" src="https://freight.cargo.site/w/1000/i/f07a52df2d407f985c739684daae84fb71fb042b27b09b515fd8d52c11c3a171/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_04_OPTION2_comp-1.jpg" /><img width="3919" height="3920" width_o="3919" height_o="3920" data-src="https://freight.cargo.site/t/original/i/8ce9079803e4c2f8e8a111b8915421e3362c9d6ae67163018f18e950cac83358/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_09_4.jpg" data-mid="236340136" border="0" src="https://freight.cargo.site/w/1000/i/8ce9079803e4c2f8e8a111b8915421e3362c9d6ae67163018f18e950cac83358/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_09_4.jpg" /> VIDEO EDITS 1/5 “FLOWER SHOW” FOCUS GRAPHIC OVERLAYS / BRANDING <img width="5735" height="4282" width_o="5735" height_o="4282" data-src="https://freight.cargo.site/t/original/i/107a83b74e6ff9714b276bd0139ff71993b1cdaf5cc2ad3fb9403e9f462bd49d/SHAsset-14x.png" data-mid="236340131" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/107a83b74e6ff9714b276bd0139ff71993b1cdaf5cc2ad3fb9403e9f462bd49d/SHAsset-14x.png" /> EDITS 2/5 MENSWEAR EDITS 3/5 “WIMBELDON” FOCUS STILL LIFE: <img width="3883" height="4966" width_o="3883" height_o="4966" data-src="https://freight.cargo.site/t/original/i/fdb18370c5418f7b16e9535f411a1f57b819c9f4c3af10b2d559f74eaa355dad/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_01_1-1.jpg" data-mid="236340135" border="0" src="https://freight.cargo.site/w/1000/i/fdb18370c5418f7b16e9535f411a1f57b819c9f4c3af10b2d559f74eaa355dad/240227_TEDBAKER_OCCASIONWEAR_STILL_LIFE_01_1-1.jpg" /> <img width="2160" height="1440" width_o="2160" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cc87923fc8aae42dbb45850042c7afb1bbcac73fb21dc9e4105b8b89777782fc/Shot_06_141.jpg" data-mid="236340125" border="0" src="https://freight.cargo.site/w/1000/i/cc87923fc8aae42dbb45850042c7afb1bbcac73fb21dc9e4105b8b89777782fc/Shot_06_141.jpg" /> EDITS 1/5 “RACE DAY” FOCUS GRAPHIC OVERLAYS / BRANDING (MAIN) <img width="2592" height="2446" width_o="2592" height_o="2446" data-src="https://freight.cargo.site/t/original/i/0a5ce641d99cd1e22ba471cc172683da7201723ac6e8a5f2d90d1bbe0a373afd/HSAsset-14x.png" data-mid="236340132" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/0a5ce641d99cd1e22ba471cc172683da7201723ac6e8a5f2d90d1bbe0a373afd/HSAsset-14x.png" />