CONCEPT / CREATIVE DIRECTION / EDITING
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A dynamic fusion of the photography and video techniques. Movement of the models and props create a shoot that exudes joy, energy, and celebration. Creating a series of images and videos that show off the collection in a unique dynamic way that capture the essence of the pure, unfiltered joy of the events they’re intended to be worn at.
Using the Ember Freefly S5K at 600FPS to freeze moments of movement, ensuring that everything is captured with clarity and precision giving the shoot a playful, surreal energy whilst showing off the collections quality.
DOP: Connor MacLeod PHOTOGRAPHY: Adam Titchener
LANDING PAGE
GRAPHIC OVERLAYS / BRANDING
STILL LIFE:
VIDEO EDITS 1/5 “FLOWER SHOW” FOCUS
GRAPHIC OVERLAYS / BRANDING
EDITS 2/5 MENSWEAR
EDITS 3/5 “WIMBELDON” FOCUS
STILL LIFE:
EDITS 1/5 “RACE DAY” FOCUS
GRAPHIC OVERLAYS / BRANDING (MAIN)
CREATIVE DIRECTION / IDENTITY / EDITING
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High contrast, sun soaked summer campaign for Ted Baker. Shot in Girona, Spain we aimed to capture a 60s/70s French Rivera feeling. Taking cues from Slim Aarons photography with dreamy over saturated sequences shot around a 1920s villa.
Shooting with DOP Rhys Warren, on an Alexa Mini with a Zeiss Super Speed MKIII.
Stills were extracted from the films, giving a cinematic retro feel to the campaign. Rolled out across all touchpoints of the business branded with the slogan ‘PARLEZ VOUS FRANGLAIS?’ – a playful dig at the cluelessness of British tourists.
DOP: Rhys Warren
GRAPHICS OVERLAY / BRANDING:
35mm STILLS
EDIT 1/6 “FRISBEE”
EDIT 2/6 “SPLASH”
EDIT 3/6 “CHESS”
6 SHEET ← →
EDIT 4/6 “BIGGEST FAN”
EDIT 5/6 “POOLSIDE”
EDIT 6/6 “CAN WE TALK?”
CREATIVE / ART DIRECTION / FILM DIRECTION / EDITING
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Welcome to Club Ted, a members club for Ted Bakers Spring Summer 2024.
Shot in various locations across Mallorca we aimed to capture the unapologetic luxury of the sun drenched 90s. Shot for all touchpoints of the business, social first content captured, hero videos for site social and DOOH / online marketing.
Shot on a RED Komodo 6K.
PHOTOGRAPHER: Rhys Frampton DOP: Connor Macleod TED BAKER CD: Matt Damsell GRAPHIC DESIGN: Ines Nascimento
MAIN LOCKUP:
SECONDARY ‘CHAPTER’ LOCKUPS:
‘CLUB TED’ STILLS ← →:
EDIT 1/6 “CLUB TED”
‘CLUB SUN’ STILLS:
EDIT 2/6 “CLUB SUN”
‘CLUB SEA’ STILLS:
EDIT 3/6 “CLUB SEA”
‘CLUB SPORT’ STILLS:
EDIT 4/6 “CLUB SPORT”
‘CLUB SEASET’ STILLS:
EDIT 5/6 “CLUB SEASET”
FILM DIRECTION / EDITING
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Shooting Ted Baker’s Spring 25 campaign ‘GET LOST’ in the picturesque Blenheim Palace topiary gardens and maze. The idea being juxstaposing the heraldic setting with kitch props and typography. To give a dream-like feel to the campaign. Shot on a combination of Krasnogorsk-3 16mm camera and Red Komodo.
DOP: Connor MacLeod PHOTOGRAPHY: Rhys Frampton GRAPHIC DESIGN: Liana Mavronanou
TED BAKER CD: Matt Damsell
GRAPHIC OVERLAYS / BRANDING
FILM CONTENT PT.1
FILM CONTENT PT.2
STILLS: “GRACE”
CREATIVE DIRECTION / IDENTITY / EDITING
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To launch Ted Baker’s ‘Made In Britain’ range, a collection that’s focus is sustainable fabrics sourced from small factories around the UK. The collection was aimed at a younger, more design minded market and this had to be reflected in the type of content we produced.
With a basic colourama set up with some vintage rugs and props, the shoot aimed to capture the grungy, punk aesthetic of the 60s and 70s.
We then worked with DOP Joel Honeywell and photographer Elliot Kennedy, our talent was Kojey Radical and Greta Bellamacina, them crafting spoken word pieces that encapsulated ‘what Britain means to them’. This was then shot in a Pie and Mash shop in East London, with them in discussion with each-other reciting their spoken word pieces.
DOP: Connor MacLeod / Joel Honeywell PHOTOGRAPHY: Simon Lesley / Elliot James Kennedy STYLIST: Harry Lambert
