CREATIVE DIRECTION / SOCIAL
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Concepting and executing all social video content for Ralph Lauren’s ‘World of Ralph Lauren’ campaign. Set in the Hamptons, shooting in Malibu, we created a sun drenched set of social first video content, utlising thumb stopping creative techniques still with the high polish and luxury that Ralph Lauren’s content exudes.
DOP: Sam Riva / Connor Macleod PHOTOGRAPHY: Ben Weller
“ORBIT / WHIP”
Speed ramping in and out of shots, constantly orbiting the subject.
“FOLLOW THE ACTION”
Match-cutting and combining clips for seamlessly looping creative.
Spring Summer Hamptons Runway Show - “GRWM with Antoni Parovski”
CREATIVE DIRECTION / SOCIAL
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Concepting and directing content for Ralph Lauren’s Wimbledon 2025, shooting campqign and social content for UK and China markets.
DOP: Sam Riva / Matt Gentleman PHOTOGRAPHY: Edd Horder
“IN PERSUIT OF GREATNESS” - Ralph Lauren China
Talent: Zeng Zhie
“IN PERSUIT OF GREATNESS” - Ralph Lauren China
Talent: XU XING
“TAILORING THE GAME WITH”
Talent: JAY of Enhypen / Krystal Jung
CREATIVE DIRECTION
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Concepting and directing a campaign video for the Madewell X Alexa Chung collaboration collection.
DOP: Connor Macleod Motion Design: Neal Coghlan + Esther Zanon
CREATIVE DIRECTION
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Concepting and directing a social campaign video for THREE MOBILE X SAMSUNG X CANDID CLUB for the launch of the Samsung Galaxy S25 Edge. Following Jack and Kitt of London’s supper club Candid Club, as they hosted an evening with the help of the handset’s AI fuctionality.
DOP: Matt Gentleman PHOTOGRAPHY: Cleo Leather. PRODUCER: Sophie Charrington
CREATIVE DIRECTION, MOTION DESIGN
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Directing a series of “weather reports” for the socials of “It’s Always Burberry Weather”. Inspired by a 2005 clip of Paris Hilton ad-libbing a weather report, the concept was to take talent into a news studio and they would react to pre-animated weather maps. Gathering over 2.6m views on IG and 15.5m views on TikTok. Their lack of prior knowledge and general confusion made for a fun shoot and some viral moments.
TALENT: Lucky Blue Smith, Amelia Gray, Tyson Beckford, Liu Wen, Mona Tougaard
DOP: Luke Dryden PRODUCER: Sophie Charrington, Mia Henderson