CREATIVE DIRECTION / EDITING
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Exploring the idea of ‘workwear’ transcending the constraints of the office 9-5 and lifting the lid on the ‘5-9’ lives of your co-workers. Birdwatchers, bakers, DJs and climbers, we’re introduced to a host of earnest characters all ready to get into their weirdo past-time pursuits.
Shot on Alex Mini with an Angenieux Optimo Ultra zoom lens, the shots were repeated each scene, starting very close detail of characters faces and zooming out to reveal the unusual scenes around them.
AD: Juliette Barnes DOP: Kitt Sullivan PHOTOGRAPHY: Matt Leaves
