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  1. World Of Ralph Lauren 25
  3. Wimbledon Ralph Lauren
  4. High Spirits
  6. Madewell x Alexa Chung
  7. Parlez Vous Franglais 
  8. Club Ted
  9. Made in Britain
  10. get lost
  11. Life Is How You See It
  12. B4B
  13. 5-9
  14. Puffd Luggage
  15. Love, Add To Basket.
  17. WORK/WEAR
  18. Joy of Xmas Present.

  21. 35mm
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CREATIVE DIRECTION / SOCIAL
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Concepting and directing content for Ralph Lauren’s Wimbledon 2025, shooting campqign and social content for UK and China markets.



DOP: Sam Riva / Matt Gentleman PHOTOGRAPHY: Edd Horder









“IN PERSUIT OF GREATNESS” - Ralph Lauren China

Talent: Zeng Zhie 










“IN PERSUIT OF GREATNESS” - Ralph Lauren China

Talent: XU XING












“TAILORING THE GAME WITH”

Talent: JAY of Enhypen / Krystal Jung


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