CREATIVE DIRECTION, MOTION DESIGN
↓
Directing a series of “weather reports” for the socials of “It’s Always Burberry Weather”. Inspired by a 2005 clip of Paris Hilton ad-libbing a weather report, the concept was to take talent into a news studio and they would react to pre-animated weather maps. Gathering over 2.6m views on IG and 15.5m views on TikTok. Their lack of prior knowledge and general confusion made for a fun shoot and some viral moments.
TALENT: Lucky Blue Smith, Amelia Gray, Tyson Beckford, Liu Wen, Mona Tougaard
DOP: Luke Dryden PRODUCER: Sophie Charrington, Mia Henderson