CREATIVE DIRECTION / IDENTITY / EDITING
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To launch Ted Baker’s ‘Made In Britain’ range, a collection that’s focus is sustainable fabrics sourced from small factories around the UK. The collection was aimed at a younger, more design minded market and this had to be reflected in the type of content we produced.
With a basic colourama set up with some vintage rugs and props, the shoot aimed to capture the grungy, punk aesthetic of the 60s and 70s.
We then worked with DOP Joel Honeywell and photographer Elliot Kennedy, our talent was Kojey Radical and Greta Bellamacina, them crafting spoken word pieces that encapsulated ‘what Britain means to them’. This was then shot in a Pie and Mash shop in East London, with them in discussion with each-other reciting their spoken word pieces.
DOP: Connor MacLeod / Joel Honeywell PHOTOGRAPHY: Simon Lesley / Elliot James Kennedy STYLIST: Harry Lambert
