LEWIS BOLTON

CREATIVE DIRECTION / IDENTITY / EDITING
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High contrast, sun soaked summer campaign for Ted Baker. Shot in Girona, Spain we aimed to capture a 60s/70s French Rivera feeling. Taking cues from Slim Aarons photography with dreamy over saturated sequences shot around a 1920s villa.

Shooting with DOP Rhys Warren, on an Alexa Mini with a Zeiss Super Speed MKIII.

Stills were extracted from the films, giving a cinematic retro feel to the campaign. Rolled out across all touchpoints of the business branded with the slogan ‘PARLEZ VOUS FRANGLAIS?’ – a playful dig at the cluelessness of British tourists.


DOP: Rhys Warren





GRAPHICS OVERLAY / BRANDING:
















35mm STILLS




EDIT 1/6 “FRISBEE”




EDIT 2/6 “SPLASH”



EDIT 3/6 “CHESS”






^{6 SHEET ← →}



EDIT 4/6 “BIGGEST FAN”




EDIT 5/6 “POOLSIDE”




EDIT 6/6 “CAN WE TALK?”