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LEWIS   BOLTON

  1. Ralph Lauren Homes “AiR”
  2. JUNIOR
  3. World Of Ralph Lauren ‘25
  5. Wimbledon Ralph Lauren
  6. High Spirits
  8. Madewell x Alexa Chung
  9. Parlez Vous Franglais
  10. Three Supper Club 
  11. Club Ted
  12. get lost
  13. Life Is How You See It
  14. B4B
  15. 5-9
  16. Puffd Luggage
  17. Love, Add To Basket.
  19. WORK/WEAR
  20. Joy of Xmas Present.

  23. 35mm
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CREATIVE DIRECTION / IDENTITY / EDITING
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High contrast, sun soaked summer campaign for Ted Baker. Shot in Girona, Spain we aimed to capture a 60s/70s French Rivera feeling. Taking cues from Slim Aarons photography with dreamy over saturated sequences shot around a 1920s villa.

Shooting with DOP Rhys Warren, on an Alexa Mini with a Zeiss Super Speed MKIII.

Stills were extracted from the films, giving a cinematic retro feel to the campaign. Rolled out across all touchpoints of the business branded with the slogan ‘PARLEZ VOUS FRANGLAIS?’ – a playful dig at the cluelessness of British tourists.


DOP: Rhys Warren





GRAPHICS OVERLAY / BRANDING:
















35mm STILLS




EDIT 1/6 “FRISBEE”




EDIT 2/6 “SPLASH”



EDIT 3/6 “CHESS”






6 SHEET ← →



EDIT 4/6 “BIGGEST FAN”




EDIT 5/6 “POOLSIDE”




EDIT 6/6 “CAN WE TALK?”














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