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LEWIS
BOLTON



  1. Yoto 4th Gen Campaign 
  2. ‘Twas the Knight Before Burberry
  3. It's Always Burberry Weather
  4. Ralph Lauren Homes “AiR”
  5. JUNIOR
  6. World Of Ralph Lauren ‘25
  7. Wimbledon Ralph Lauren
  8. High Spirits
  9. Ted Baker Made in Britain
  10. Madewell x Alexa Chung
  11. Parlez Vous Franglais
  12. Three Supper Club 
  13. Club Ted
  14. get lost
  15. Life Is How You See It
  16. B4B
  17. 5-9
  18. Puffd Luggage
  19. Love, Add To Basket.
  20. WORK/WEAR
  21. Joy of Xmas Present.

  22. 35mm

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CREATIVE DIRECTION / IDENTITY / EDITING
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High contrast, sun soaked summer campaign for Ted Baker. Shot in Girona, Spain we aimed to capture a 60s/70s French Rivera feeling. Taking cues from Slim Aarons photography with dreamy over saturated sequences shot around a 1920s villa.

Shooting with DOP Rhys Warren, on an Alexa Mini with a Zeiss Super Speed MKIII.

Stills were extracted from the films, giving a cinematic retro feel to the campaign. Rolled out across all touchpoints of the business branded with the slogan ‘PARLEZ VOUS FRANGLAIS?’ – a playful dig at the cluelessness of British tourists.


DOP: Rhys Warren





GRAPHICS OVERLAY / BRANDING:
















35mm STILLS




EDIT 1/6 “FRISBEE”




EDIT 2/6 “SPLASH”



EDIT 3/6 “CHESS”






6 SHEET ← →



EDIT 4/6 “BIGGEST FAN”




EDIT 5/6 “POOLSIDE”




EDIT 6/6 “CAN WE TALK?”