CREATIVE DIRECTION / IDENTITY / EDITING
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High contrast, sun soaked summer campaign for Ted Baker. Shot in Girona, Spain we aimed to capture a 60s/70s French Rivera feeling. Taking cues from Slim Aarons photography with dreamy over saturated sequences shot around a 1920s villa.
Shooting with DOP Rhys Warren, on an Alexa Mini with a Zeiss Super Speed MKIII.
Stills were extracted from the films, giving a cinematic retro feel to the campaign. Rolled out across all touchpoints of the business branded with the slogan ‘PARLEZ VOUS FRANGLAIS?’ – a playful dig at the cluelessness of British tourists.
DOP: Rhys Warren
GRAPHICS OVERLAY / BRANDING:
35mm STILLS
EDIT 1/6 “FRISBEE”
EDIT 2/6 “SPLASH”
EDIT 3/6 “CHESS”
6 SHEET ← →
EDIT 4/6 “BIGGEST FAN”
EDIT 5/6 “POOLSIDE”
EDIT 6/6 “CAN WE TALK?”