CONCEPT / CREATIVE DIRECTION / EDITING
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A playful campaign for Ted Baker’s puffer accessory range. Overloading the models with absurd amount of the product to create abstract shapes and forms. Shot on a turntable against vibrant colouramas with high flash in the photography.
Rolled out across all touchpoint of the business. ‘Gameified’ on social where the viewer could ‘tape to add more bags’.
DOP: Connor MacLeod PHOTOGRAPHY: Liam Young
.COM EDITORIAL
GAMIFIED SOCIAL CONTENT:
